Frequently Asked Questions
General Questions
What services do you offer?
Print Advertising: Close To Home Deals offers local, direct mail print advertising in the form of a monthly magazine. We also create and deliver post cards, flyers, and other targeted adverts. If you need something printed and delivered to a mailbox, or you need something printed for a local convention or trade show, we can help.
Local SEO: We specialize in providing search engine optimization for local businesses. If you sell a product or provide a service locally, we can increase your visibility and get you more customers.
What Areas Do You Serve?
We focus on the Orlando metro area and Orange County, Kissimmee, and Oviedo & other parts of Seminole County. We specifically target affluent neighborhoods with strong buying power. Our direct mail magazine reaches 15,000 homes each month, while our SEO services can support businesses across the region.
Do you provide free SEO consultations?
Yes, we offer complimentary initial consultations. Contact us to schedule yours today.
What Are the Benefits of Direct Mail Advertising?
Direct mail remains one of the most effective ways to reach customers because:
It provides lasting brand visibility, unlike online ads that disappear.
It gets directly into the hands of your target audience.
It has a higher response rate than digital ads.
How Are Postcards and Flyers Different from the Magazine?
Unlike our magazine, which features multiple businesses, our postcards and flyers are dedicated exclusively to your business—meaning no competition on the page. This is an excellent choice for time-sensitive promotions, grand openings, seasonal sales, or high-impact marketing campaigns.
How Does Local SEO Help My Business?
Our Local SEO services help your business appear at the top of search results when potential customers in your area are looking for your products or services. We optimize your website, Google Business Profile, and online presence to increase visibility and drive more foot traffic or leads to your business.
Can I Combine Multiple Services?
Yes! Many of our clients see the best results when they use a combination of direct mail and SEO to maximize their reach. We can create a customized marketing plan, with exclusive discounts, based on your goals and length of contract.
Do I Need to Sign a Long-Term Contract?
Not at all! You can choose a one-time ad, a short-term campaign, or an ongoing strategy. We’re here to help with whatever works best for your business.
How Do I Get Started?
It’s easy! Contact us to discuss your marketing goals, and we’ll help you select the right services. Whether you need a single ad, a postcard campaign, or ongoing SEO support, we’ll tailor a strategy that fits your needs and budget.
Local Direct Mail Print Advertising
How Often Is Close to Home Deals Published?
We publish our magazine every month. Your ad will reach mailboxes between the 1st and 5th of the month.
What Is the Deadline to Submit My Ad?
All final artwork and ad changes must be submitted by the 15th of the month before publication. For example, if you’re advertising in the February issue, your content must be finalized by January 15.
Where Is Close to Home Deals Distributed?
Currently, our magazine is mailed to 15,000 households per zone in high-value neighborhoods, and we have plans to expand.
What Ad Sizes Are Available?
We offer a range of ad sizes, including Full Page, Half Page, Quarter Page, and Eighth Page (Business Card size) ads, along with premium placements like the Front and Back Covers. If you’re unsure which size works best for your business, our design team can help you choose the right option.
Do I Need to Provide My Own Ad Design?
You can submit print-ready artwork at 300 dpi, or our in-house creative team can design a custom ad for you. We’ll incorporate your branding, images, and content into a professional and compelling advertisement, which you’ll have final approval of. Don’t worry if you don’t have images. We specialize in creating high quality graphics with a call to action that will attract new customers.
Why Should I Advertise Consistently Instead
of Just Once?
This is perhaps the most important question we get. The “Rule of 7” in marketing suggests that, on average, someone needs to see an advertisement at least 7 times before it makes a significant impact or leads to action.
Consistent advertising builds brand recognition and trust. While a single ad can generate interest, repeated exposure increases the likelihood of customers taking action. Regular advertising ensures your business remains top-of-mind when potential customers are ready to buy.
How Can I Track the Success of My Ad?
You can measure your results by using coupon codes, special offers, unique phone numbers, or dedicated landing pages. Asking new customers how they heard about you also helps gauge Close to Home Deals’ impact on your business.
Will I Get to Review My Ad Before It’s Printed?
Yes! Whether you provide the design or have us create it, you’ll receive a digital proof for approval before printing.
Can I Update My Ad for Each Issue?
Absolutely! You can refresh your ad at any time to change coupon codes, highlight seasonal promotions, showcase new products, or simply update the messaging. All changes and updates, regardless of the reason, are due by the 15th of the preceding month.
Do You Provide Proof of Mailing?
Yes, we can provide verifiable printing receipts, postal receipts, and mailing confirmation for every issue.
How Else Does Close to Home Deals Promote My Business?
In addition to our direct mail magazine, we can expand your reach by listing your business on our website and featuring it in our email newsletters. We also specialize in postcard mailings and flyers, which are exclusive to your business. Unlike our magazine, where multiple businesses share ad space, postcards and flyers deliver your message without competition—ensuring your brand stands out and captures the full attention of potential customers.
Do I Have to Sign a Long-Term Contract?
No, absolutely not. You can choose to be featured in a single magazine if that best suits your needs. These one-off ads are perfect for time-sensitive promotions, conventions, grand openings, seasonal sales, and other limited-time opportunities. Since these types of advertisements serve their purpose within a set timeframe, there’s no need for ongoing marketing after the occasion has passed—making them a hassle-free way to get the word out exactly when it matters most.
We do, however, offer discounts for 3, 6, and 12 month contracts. Please have a look at our direct mail pricing page
for details. These discounts also come with free perks, such as featured listings on our website.
How Do I Get Started?
Visit our Advertise With Us page to book your ad in Close to Home Deals. Select your preferred ad size, campaign length, and mailing zones. You’ll also receive automatic discounts for longer commitments. The entire process takes just a few minutes! Sign up today to give your business the recognition
it deserves!
Local SEO
What Is Local SEO, and Why Does My Business Need It?
Local SEO (Search Engine Optimization) is the process of optimizing your online presence to appear in search results when potential customers in your area look for your products or services. It helps your business:
- Show up in Google searches and maps when customers search for businesses like yours.
- Increase website traffic from local customers.
- Stand out from competitors in your area.
- Get more phone calls, store visits, and bookings.
If your business relies on local customers, strong SEO is essential for attracting more foot traffic and online leads.
How Long Does It Take to See Results from Local SEO?
SEO is a long-term strategy, and while some businesses see improvements within a few weeks, most noticeable results typically take 3 to 6 months. The timeframe depends on factors such as your industry, competition, and how optimized your website and online presence were before starting.
What Does Your Local SEO Service Include?
Our Local SEO services are tailored to your business’s needs and can include:
Google Business Profile Optimization – Ensure your business appears in local map searches and has complete, accurate, and optimized information.
Keyword Research & On-Page SEO – Optimize your website’s content, meta descriptions, and structure to target relevant searches.
Local Citations & Directory Listings – Get your business listed on top directories (like Yelp, Bing, and Apple Maps) to improve credibility.
Reputation Management – Help manage and encourage positive customer reviews on Google and other platforms.
Link Building & Backlinks – Strengthen your site’s authority by earning links from reputable sources.
Content Marketing & Blog Optimization – Improve rankings by regularly publishing relevant, location-focused content.
Can You Optimize My Google Business Profile?
Yes! Your Google Business Profile (GBP) is one of the most important factors in local search rankings. We ensure it is fully optimized with accurate details, engaging images, keyword-rich descriptions, and regular updates to improve visibility.
Will SEO Work for My Industry?
Local SEO benefits almost all businesses, especially those with physical locations or service areas, including:
- Restaurants, Cafés, and Bars
- Retail Stores and Boutiques
- Home Services (Plumbers, Electricians, Roofers, etc.)
- Medical and Dental Practices
- Lawyers and Law Firms
- Salons, Spas, and Gyms
- Auto Repair Shops
- And many more!
If customers in your area are searching for services you offer, SEO can help them find you.
How Do You Track SEO Performance?
We provide detailed reports that track:
- Keyword rankings – How your business appears in relevant searches.
- Website traffic – The number of visitors and how they find you.
- Google Business Profile insights – Views, calls, and direction requests.
- Customer actions – Form submissions, calls, and other conversions.
You’ll get clear insights into how your SEO campaign is performing and what improvements are being made.
What’s the Difference Between SEO and Paid Ads?
SEO builds organic traffic over time and provides long-term benefits.
Paid Ads (PPC) bring immediate traffic but stop working once you stop paying.
A combination of SEO and paid ads is often the most effective strategy for businesses looking for both immediate and lasting results.
How Do I Get Started with Local SEO?
Contact us today for a free consultation! We’ll analyze your online presence, discuss your goals, and create a customized SEO strategy to help you attract more local customers.