Search Engine Optimization for local businesses
Need more website visits? Want to rank higher in Google? Let us help.
Our dedicated team of SEO experts will tailor a specific action plan just for you and your business. We’ll start with an SEO audit. This is where we analyze the technical SEO aspects of your website. We measure your website speed, which is an important, but often overlooked, ranking factor. We also look at how mobile friendly your website is, the URL structure, and crawlability. Then we review the standard on-page SEO elements, such as your meta data, H1 tags, keyword density, and content quality among other factors to ensure alignment with search intent. Unlike some other SEO companies, we don’t stop there. Your website’s technical and on-page elements are only half of the equation.
We also look at off-page ranking factors, including backlinks and domain authority, so that we can understand your site’s positioning in the competitive landscape. And, we don’t even stop there! Next, we look at your competitors. How are their pages structured? Where are they getting their backlinks?
We take in all of the above information, which gives us a nice blueprint for which areas to focus on, and begin prioritizing fixes, improvements, and enhancements. Beginning with high-impact areas, we resolve any issues that could be negatively affecting your website from an SEO perspective. Optimizing priority pages and addressing content gaps are key elements that will not only increase your search engine ranking, but tends to improve the overall user experience as well.
Tip #1 If you haven’t done so already, go claim your Google Business Profile.
We can do this on your behalf if you prefer. If you’ve already claimed your profile, we’ll optimize it as part of our SEO Service Plan.
Tip #2 Add your company website to local business directories.
We’ve been in the SEO business long enough to know there is a right way and a wrong way to do this. While adding your company website to local directories is typically a good thing and doesn’t usually penalize your website, making a few tweaks with our strategic optimization formula can significantly boost the results.
Tip #3 Create service pages targeting specific cities within your service area.
This will help drive up visibility in local search results, which will attract more calls and leads from those areas. Not sure what to write or how to target specific areas? Don’t worry, that’s where we come in. We’ll handle all of this and more, and provide reporting with black and white, easy to understand numbers showing you exactly what we did and where we’re making improvements. But you won’t have to rely on the reports to know our service is working. The sheer number of increased calls, leads, and service requests will be the main indicator.